Census has opened our eyes to a new world of possibilities for interacting with our customers based on product usage.

I’ve failed as a RevOps leader if I’ve sent users into a BI tool to retrieve information. I want to make sure the data shows up where they’re working — it’s at their fingertips whenever they need it.

Before, it took us a lot of time to make changes. Every time we updated a SQL query, we’d have to go into Zapier, change how it operated, and connect it to all the right pieces. Census does it all in one tool.

It was so frustrating knowing the data was there and you couldn’t get at it. My team’s day-to-day has changed. Now, they can turn their ideas into action faster than ever.

We felt confident knowing that we can put our weight on Census and immediately save some costs on the integration problems we were having.

As Marketing is coming up with campaigns and ideating on them, we don't have to deal with complex code, and we'll have more real-time insights into exactly when the data is syncing.

I'm not someone who writes code on the regular — Census was a big enabler for me. I can self-serve more — less requests, less time waiting on other people to fulfill a need for me, and more time thinking about what to put in the campaigns.

It was a full-time job to maintain BI jobs just to ship data to places and have it not be quite right. A member of our BI team stumbled across Census. We decided to give it a shot and it just solved all of the pain points.

A data analyst looks at data, looks at dashboards, finds insights, and is then able to activate it using Census all in one step. It’s really, really powerful and I think we're going to get a lot of use out of it.

So we started writing queries and loading a lot of data into Salesforce. And that’s when things shifted.

My sales team loves having prospect usage data right there on the Contact, Account, and Opps in our CRM. And our Customer Success team loves being able to monitor customer health and feature adoption live in our CRM’s native reports.

With Census, we can reuse all of the transformation work we did in dbt and send it to our CRM to be reused. I don't need to do any engineering or anything outside of SQL to get all this done.

I was finally able to use all the functionality of Salesforce reporting, so now not only are we able to capture that other 50% of people signing up for our product trial, but we could put them through marketing automations right away.

Now with Census we don’t have to go through a whole time-consuming manual process to sync product data across all of our tools. That is pretty important.

With Census, our sales & marketing always have current data in their tools and the data team can enable growth experiments.

Our sales people don’t want to look at 10+ tools to understand what our users are doing. The system we’ve built with Census brings the data right to their fingertips so they can focus and spend more time with customers.