#1 in Reverse ETL
LoginGet a demo
🎉 We raised $60M Series B to power the rise of Operational Analytics Read the blog→
ProductIntegrationsSolutionsCompanyPricingCareersOur BlogDocumentation

Focus on high value conversations and leads

Drive sales productivity with a customer 360 view in your CRM. Prioritize leads with lead scoring and PQL models.

"Arming a sales person with usage stats and key personas led to 10x better discovery calls."
Kyle Parrish
Kyle Parrish, Head of Sales @ Figma
Illustration of user analytics and data sources using Census.

The single best 360° view of your customers‍

Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers.

Prioritize high value conversations with Lead and Account Scoring

Every company is different, so you should create scoring models using your first-party data. Whether you prefer a Product Qualified Lead (PQL) model or Marketing Qualified Leads (MQL), you can build it and sync it with Census.

Illustration showing lead scoring with Census.
Illustration showing a user profile with different data sets.

Consistent reporting in all your tools

Combine customer information, product usage and billing in a single place to ensure accurate and consistent reporting in all your apps.

See why sales teams ❤️ Census

Figma icon

How Figma uses their customer data to increase their sales team productivity

Our sales people don’t want to look at 10+ tools to understand what our users are doing. The system we’ve built with Census brings the data right to their fingertips so they can focus and spend more time with customers.
Kyle Parrish
Kyle Parrish
Head of Sales
LogDNA icon

How LogDNA unlocks the power of Salesforce with Census

I was finally able to use all the functionality of Salesforce reporting, so now not only are we able to capture that other 50% of people signing up for our product trial, but we could put them through marketing automations right away.
Jeff Ronaldi
Jeff Ronaldi
Sales & Marketing Operations

Learn how other sales teams are using reverse ETL

Fast growing businesses like Canva, Notion, and Loom are unblocking their best people with best-in-class tooling. You can too.

From your data warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.